deep dive

marketing teardown: 🎬 a24 films

auteur-driven movie studio with a penchant for horror

Sep 5

marketing teardown: 🛣️ gumroad

neo-brutalism with an anti-work flair in checkouts tech

Aug 29

marketing teardown: 🥚 crazy egg

fallen from grace or cruising for too long?

Aug 22

marketing teardown: 🦋flutterflow

flutter-based no-code app builder gets a teardown

Aug 15

marketing teardown: 🩲shinesty

a very “cheeky” clothing brand gets a teardown

Aug 8

marketing teardown: 🦔 posthog

the dev-first product analytics tool that is blowing up

Aug 1

marketing teardown: 💙 brevo (formerly sendinblue)

can they survive this rebranding and leveling up?

Jul 25

chipotle teardown: please, sir, may I have some more?

can they recover from two strikes or have they lost trust?

Jul 18

toys "R" us teardown: from childhood memories to modern makeovers

can nostalgia save this zombie toy retailer? we explore the marketing and brand of toys r us and propose some new ideas.

Jul 11

🔎 our first marketing teardown: kizik

I deep dive into their marketing campaigns to see what they're doing.

Jun 27

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