Enjoyed this teardown, but why doesn't it include an analysis of Gen X and their needs as potential customers? Everyone seems to have a Gen X blind spot, yet we buy stuff and a lot of us are pretty dialed in. I've been looking at Kiziks and considering buying them, and you nailed it, it took me a while to figure out their value prop. But marketers never speak to us. It's weird.
In future editions, I'll try to focus on single marketing campaigns, but this one took a look at most of their marketing, so it was challenging to balance insightful without being longwinded 😅
I didn't get to hit one everything I wanted to, but I really like your input about Gen X being a blindspot for many brands. So true.
Enjoyed this teardown, but why doesn't it include an analysis of Gen X and their needs as potential customers? Everyone seems to have a Gen X blind spot, yet we buy stuff and a lot of us are pretty dialed in. I've been looking at Kiziks and considering buying them, and you nailed it, it took me a while to figure out their value prop. But marketers never speak to us. It's weird.
Very true!
In future editions, I'll try to focus on single marketing campaigns, but this one took a look at most of their marketing, so it was challenging to balance insightful without being longwinded 😅
I didn't get to hit one everything I wanted to, but I really like your input about Gen X being a blindspot for many brands. So true.