💎 best of last week's marketing 8/12/24

inside are: a case study on explainer videos, art & science of brand naming, a private screen sharing tool, and more

happy monday the 12th!

before I dig in with this week’s hidden gems, I’ve got to let you in on the project I’ve been secretly working on.

it’s a directory of the top SEO voices and content – perfect for anyone who wants to dive even deeper into SEO. it’s launching soon, but I’ve opened up a waiting list already and I’m giving away my 50-pt SEO checklist when you sign up.

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this is what I've got for you this week:

top 5 articles

🎥 case study on creating explainer videos for opera browser

🧪 the art and science of brand naming

⚔️ combating thin content: what it is and how to fix it

💫 b2b marketing metrics: 5 examples for stellar reporting

🆚 multichannel vs. omnichannel marketing in b2b saas marketing

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top apps

 🖥️ cleanslate | share your screen and easily hide your other sensitive info

 🗺️ bluprnt | create marketing plans with ai in less than a day

🧑‍💻 uniquery | import marketing data into google sheets automatically

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meme of the week

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this newsletter took me 7 hours to curate and build. I hope you found something useful in it this week 💎

thanks! ✌🏻

tom at marketer gems

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